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In times of economic meltdown, you either go big or go home. The 20th anniversary edition of São Paulo fashion week kicked off yesterday with a show list bolstered by the absence of Fashion Rio, but brands in both cities are facing style and consumer transitions. Traditionally, Brazilians shop for luxury goods abroad. With the downfall of the country’s currency, the thinking is that consumers will shop more at home. It’s a scenario playing out on the runways, with designers stepping up their game to appeal to a high-end clientele.

Animale, the Rio label led by the young designer Vitorino Campos, put on one of the most anticipated shows of the year. Summery cuts and tailored pieces were predominant. The inspiration was a mid-century coastal town, with fishnet skirts and floral sets in tailored silks. A key silhouette was the all-white elongated vest or suit. The languid style provoked an immediate reaction in the first row and should be a hit of the season.

Designer Patricia Bonaldi showed her secondary line, PatBo. Her main collection is a success oversees, selling in more than 15 countries, but she prefers not to show it at fashion week. “With PatBo I can be more creative and try different things, as my client is so faithful and knows what she wants when buying Patricia Bonaldi,” explained the designer. Mod dresses and handmade 3-D flower prints dominated the ’60s-inspired collection. The color palette was vivid, with Yves Klein blue, orange, and soft pink playing off shades of white. The constructions were heavy yet playful. Bonaldi, who is known as an eveningwear specialist, seems eager to speak to a trendy, young consumer.Read more here:plus size formal dresses australia